If you are like most people, social media is a way to keep in touch with people, see what is going on in other’s lives, and share what is going on in your life. But what about for your business? Do you use your social media to help you build and grow your business? If not, you should!
But where do you start?
The first thing you need to do is figure out what your goal is. Are you looking to gain followers? Is your goal to give information to your current followers? Or are you looking to do it all? One thing you need to understand about social media is that it is NOT a once and done thing. You need to be consistent with your posts as well as your content.
Once you decide on your goal, it is time to figure out your content. Providing relevant and interesting information is a must. You can’t add a ton of random pictures and expect to gain followers. They need to be getting something out of your posts. For example, if you are in real estate and you post a link to an article about first-time homebuyer steps, first-time homebuyers will be curious and want to find out what else you have to say.
You need to make sure all of your social media sites are consistent. You don’t want to have one logo on Facebook, and a completely different one on Twitter. You want to be recognized on all platforms without them having to figure out if you are the same person.
Once you have content goals and everything is organized, it is time to work on consistency. Posting frequently is vital to the success of your page. It can be a daunting task so using a website or program can help you post frequently by scheduling your posts in advance.
If you are offering relevant, helpful, and entertaining information, you should have no problems building your social media following. If you aren’t sure what to do, we can help! Visit our Website. Our goal is to free up your time for things you really want to do. If you are interested in more information, or for a FREE Business Analysis, call us at 202-469-6774.